The Flat Bill hat has been around for quite a while yet most people don't understand it. These hats are popular on the West Coast way more than over here in the East. Don't be a grandpa and tell someone to bend their hat brim, these are not made to be bent as much as our other hats. These Premium 210 Flexfit Flat Bill hats are made to keep the sun off of your face. Where is there a lot of Sunshine? The West Coast! Boom you have been enlightened. Now that you understand the practicality as well as the statement to be made, you can choose from any number of colors and combinations of these Straight Up awesome hats featuring the Legendary Busted Knuckle Logo professionally embroidered on the front and BK on the back.